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The co-operation
and distribution agreement covers the exclusive sale of compression clothing produced by
SKINS in sporting goods stores and over the Internet.
The clever thing about it: The SKINS
products are to be marketed under the joint label “Li Ning SKINS”.
In China, for example,
outstanding athletes will, in future, be competing in “Li Ning SKINS”.
“This cooperation
agreement will put Li Ning, SKINS and the athletes in a win-win-win situation,” said Frank Chen, head of brand initiative marketing at Li Ning. “Being a global sports brand, we are continually on the look out for improvements in product development by offering a dynamic mix of sports technology and fashion, refined with a touch of the unmistakable Asian stylishness.
看来有亚洲人身形的版本了~看好李宁,毕竟衣服这玩意不像汽车那样,赚来眼球就行技术不给也无所谓。 |
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